Apple Watch Ultra’s cool features mask the same issues as the Galaxy Watch 5 Pro

Apple made waves when it announced the beautifully massive, feature-packed Apple Watch Ultra on Wednesday, and many of our fellow tech sites gave into the hype. The Verge (opens in new tab) claims the $ 800 watch could make Garmin as a company obsolete, while Digital Trends (opens in new tab) put Samsung and the Galaxy Watch 5 Pro on blast, saying Apple gave it a template for a “real adventure smartwatch.”

In the face of all this hyperbolic zeal, I want to strike a more nuanced approach here. Because on the one hand, I actually agree that Apple did with the Ultra what I wanted Samsung to do with the Pro in terms of adding more exclusive “rugged” features that cater to outdoorsy folk.

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